Free Shipping on orders $50+ or flat rate shipping of $6.99.

Our Blog  Back to Our Blog

Multitasking and Your Mind

In today’s digital age, a barrage of incoming information competes for our attention on screens sized from a watch face to a big-screen TV. These constant distractions, and our compulsion to multitask our way through them, have taken a measurable toll on our ability to focus. In the fight against tech-induced brain drain, Cognizin® citicoline has emerged as a powerful weapon.

Citicoline’s brain benefits
Citicoline is a natural substance found in every cell of the human body and it’s vital to brain health. A growing body of research on citicoline’s benefits has caused citicoline supplements to spike in popularity.

Cognizin, a premium ingredient in Älsa Energy, is a branded form of citicoline that is clinically tested to sustain mental energy, enhance mental focus, and promote healthy memory function. Citicoline’s effectiveness builds over time, which means that making Älsa a daily ritual is a great way to sustain the focus you need to deal with the demands of modern living.

The constant urge to connect
Time was -- and it wasn’t so long ago, really – mail arrived once a day and when you walked out the front door, you left behind your ability to be reached. But when was the last time you took a walk without reaching into your pocket to check your phone for messages? Or fire off a text?

Neuroscientist Daniel J. Levitan, author of this sobering article in The Guardian, attributes the urge to “a 21st century mania for cramming everything we do into every single spare moment of downtime.” And he warns that it’s made us less efficient, not more.

Case in point: At work, when you receive an alert for an incoming email, where does your mind go? Does it stay focused on the task at hand or does it stray to your inbox? And once you know there’s an unread message waiting for you, can you ignore it? Or do you find yourself distracted until you’ve opened it, read it and responded? According to Levitan, “When trying to concentrate on a task, an unread email in your inbox can reduce your effective IQ by 10 points.”

The multitasking myth
Levitan adds that we’re fooling ourselves if we think we’re multitasking pros, quoting MIT neuroscientist Earl Miller, who says the human brain is simply not wired to multitask and that attempts to do so comes at a cognitive cost. “When people think they’re multitasking, they’re actually just switching from one task to another very rapidly,” says Miller. Ironically, that process burns up the very fuel, oxygenated glucose, that the brain requires to concentrate, leaving us mentally depleted in very short order.

That’s something to think about.